How White Papers Can Change the Game

White papers have become more and more valuable since the rise of quality content being king in marketing campaigns. Not only are these useful educational resources, but now equally as important as a business marketing tool. The next time you come across a white paper relative to your industry, don’t discard it. Turn it into something valuable and use it to grow your business. Allow AIMS to explain how…

First of all, let’s talk about where to find white papers. A simple Google search for “white paper” combined with your industry terminology will produce a plethora of results. Most companies producing these are happy to allow other companies to share (while giving full credit to source) via their own website because then everybody wins – You get great marketing tool, and the publisher gets recognition for the white paper they created.

Now, here’s what you can DO with a white paper. So you’ve come across some informative white papers that are relevant to your business. Great! Time to open it, read it, and lastly, put it to USE!

It may seem obvious, but whitepapers are valuable educational resources for your business – Only however, if it’s read and not put aside to ultimately get forgotten about. Read thoroughly and make note of relevant facts and findings. Share with your business’ staff and employees to further knowledge collectively.

Use the information to refine your own marketing strategy. Narrow your Google search to the most recent listings to find the newest research and learn what’s working in today’s business landscape. Things change fast in business, use these whitepapers to stay ahead of the curve.

Resonate even more with your target customer by basing content efforts off whitepaper valuable facts and findings. Consumers are increasingly looking to content that offers value information. Write up a blog post summarizing the findings or even a press release (be sure to give full credit to the publisher).

Offer a white paper as a download on your own site. Based on the publisher’s copyright, you may be able to share directly. Publishers typically specify how the information can be used by other entities, but if in doubt, ask the publisher directly for permission to offer the white paper. Remember content is king! Appeal to your audience as being a resource.

White papers are also useful for prospecting and cold calling new clients. Use white papers as an ice-breaker when reaching out to potential new business. Because the information is coming from a reputable third-party, it is a non-bias way to introduce your business while offering value from the start.

White papers provide valuable material to make your social posts more interesting. Social users tend to follow businesses that share insightful, engaging and relevant content. Use this tactic to provide value to your network and generate more connections for your business. Share by pulling out stats and findings in a single post or tweet, or share the whitepaper as a direct download from your website or from the publisher’s (depending on copyright).

AIMS is here as your resource for marketing solutions. Call us today to discuss your marketing needs and how we can help!