How to Make a Boring Business Exciting
Cheri joined Judy Murdoch on the Marketing Root Work podcast for a conversation about something most business owners quietly struggle with: how do you talk about your work when your work isn't inherently fascinating?
Judy's take after the interview was that Cheri "actually managed to make business insurance an interesting and relevant topic." They get into storytelling, why mission-led owners freeze up when it's time to market themselves, and the real-world coverage gaps that catch business owners off guard.
Even if insurance isn't your thing, this one's worth a listen if you've ever wondered how to make people care about what you do.
From Family Legacy to Strategic Growth: The Power of Niche Insurance
Cheri joined Loren on the Brick by Brick podcast to talk about what it takes to turn a family business into something that outlasts you.
As a fourth-generation insurance professional, Cheri shares how Bancorp Insurance grew from a small rural agency into a multi-state operation by picking the right niches, staying visible, and growing on purpose instead of by accident.
The biggest takeaway: the right niche, consistent visibility, and strategic growth can turn a family business into a lasting legacy.
If you're running a family business, building one, or trying to figure out where to focus next, this episode is worth a listen.
Featured Podcast: Insurance, Explained Simply, with Cheri Martinen
Cheri recently joined Mary Meyer on the Healthy Happy Wise Wealthy podcast to break down insurance in plain language.
Cheri shares what she's learned as a fourth-generation insurance professional, including how insurance actually works, how rates get set, the coverage types every household and business owner should understand, and the gaps most people don't find until they file a claim.
They also talk about her new book, Covered, and the free tools that go with it.
If you've ever signed a policy without really knowing what you bought, this episode is worth a listen.
How a Rural Agency Grew 6X Without Cold Calling or Field Producers
Bancorp Insurance operates in a rural PC-10 market, surrounded by national forest—yet has grown 6–7x across 20+ states by building highly profitable niches and a marketing-driven growth engine.
In this featured podcast episode, Managing Partner Cheri Martinen shares exactly how the agency made location irrelevant, built defensible niches, and scaled inbound six-figure commercial accounts—without cold calls, road-warrior producers, or guesswork.
🎙️ Featured Podcast: Business Growth, Marketing & the New AI Insurance Risk
Cheri recently joined Hank Hoffmeier on the HMBT Podcast to talk about what it really takes to grow a business.
Cheri shares lessons from building and scaling Bancorp Insurance, including her Attract, Convert, Optimize & Retain (ACOR) approach, creative marketing and referral strategies, and ways businesses can build stronger, longer-lasting customer relationships.
They also tackle an emerging risk every business using AI should be paying attention to: Are you actually insured when AI is involved?
If you’re a business owner looking for practical ideas around growth, marketing, customer retention, and protecting your business in the age of AI, this episode is worth a listen.
🎙️ E-Heroes - Understanding Insurance
Rob Anspach interviews 4th generation insurance agent Cheri Martinen on practical insurance education for entrepreneurs, myths, misconceptions, basics, AI and her new book Covered. To learn more about Rob Anspach visit him at: Website: http://www.AnspachMedia.com Call (412)267-7224 Email: [email protected]
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