When are your customers or leads most likely to be on Facebook? A recent study by Frank N. Magid Associates Generational Strategies study surveyed consumers of various ages about their media usage throughout the day.  The Baby boomers ages 47-65 where the most likely to be on Facebook between 9am-5 pm during the work day. The Gen X generation tended to view Facebook the most between 5pm-11pm. The Adult Millennials ages 18-34 were on Facebook most of the day between 9am to 8pm making them the most likely group to be on Facebook and use Facebook. The Teen Millennials and iGen the younger generations tended to visit Facebook the most between 5pm-8pm.  Finding the best time to post and be seen on your social networks can depend on what generation you are trying to target. This survey is just one thing to think about as you market to Niches and different age groups on Facebook.