Everyone is trying to get their business into social media. Engaging your customers in the cyber world can be difficult. In recent years a new job has been created just to tackle the massive giant that is Social Media: the Community Manager.
For some businesses the Community Manager is a full time job. For others, it can be a task handled by an employee, or even you. Now if you are the community manager it may be time to ask yourself do I really have the time for this?
I have a lot of people ask me about social media and how they can manage it. What tends to happen is they get a Facebook account and set it up with pictures and links to their website and then they never look at it again. This is not going to get people on to your business Facebook. You have to be using it constantly and directing your content to your customers. An example;
Save on your car insurance today!
Should be
Our new deal with progressive insurance can save you up to $100 on your car insurance a year.
Focus on meeting your reader’s needs, solving a problem for them, providing information, or maybe just entertaining them with a cute commercial while using a conversational language and avoiding insurance terminology. If you’re like a lot of business CEO’s you might be thinking I don’t have time for this stuff. Then you might be right!
Now you do not have to go and hire someone to by your Community Manager. You probably have one right in your office. Ask yourself these questions to pin point your community manger in your current staff.
- Who works with your customers and the general public on a daily basis?
- Who answers the phone or emails?
- Who handles complaints from customers?
- To whom in your business do customers ask to speak?
Now who is your Community Manager? Is it more than one person?
Great you have a few people who might be good at this Community Manager thing. The next thing to do is make sure your new Community Manager understands their roll in Social Media with your business. They should
- Understand how social media works
- Enjoy social media
- Understand your business
- Know the kind of material that is appropriate for your business to share
Only thing in your way now is you! Trust your employees to manage your business in the social media world. You should check in to make sure things are going smoothly, but let go of having to do everything yourself. You Trust your employees to work with your customers on a daily basis so they must be doing something right. Let them take that contact into the social media world and start connecting with your customers in a new way.
So who is your Community Manager?