I have a lot of my leads take one look at my prices and frown. They look at the price and fail to see how it fits into the big picture. Today I want to do a little math to put investing in your investment in perspective.

You have already made the smart decision to buy Firefly (FF) or Agency Revolution (AR) from Michael Jans. Your website is looking great and you are starting to get web leads. This is all good, but the real strength in this system is not the pretty website but the unattractive back end. Yeah you know where I am talking about the AR or FF Engine where campaigns, tasks, rules, and landing pages can make or break you. This part of FF and AR takes more time to really see the benefits. I feel that if the time is spent on this part of your FF or AR you will see your business flourish. But if you don’t believe me talk to the multiple agents who have embraced the back end and have reaped the profits.  

Enough about why you should use your FF or AR to its full potential let’s get down to why it financially makes sense. 

Firefly costs- $6,000.00

Agency Revolution cost- $80,000-$100,000

So why would you want to spend more money on Alternative Insurance Marketing Solutions services to use the back end of your already expensive system?

How much additional commission will you make if you run one X/Sell campaign in your back end of your AR or FF? 

The average agency has between 1.5-1.65 PIF (policies in force) per customer. For this case study we say an agency with 1500 personal lines clients approximately 35% of them are mono line customers.  Making the math simple we’ll say that for every mono line policy you are missing out on getting an additional $100 in commission per customer.  Let’s say you get a 5% response from the X/Sell campaign . 

             525 mono line policies

            *5% percentage of customers the X/Sell campaign will convert from 1 policy to 2

             26   people purchased the second policy

                  26 people purchased the second policy

            *$100 additional income per policy

            $2,600 dollars made from running one X/Sell campaign

Now let’s look at how much it will cost to have Alternative Insurance Marketing Solutions to set up an X/Sell campaign for you. For Alternative Insurance Marketing Solutions to set up 5 marketing campaigns for you it cost $2,330 dollars. So how many policies would you have to sell to make your money back?

            $2,330 Cost of Alternative Insurance Marketing Solutions

              /      5 Campaigns (the number of campaigns offered in the first package)

               $466 dollars for the cost of setting up and implementing one campaign

              $466 dollars for the cost of setting up and implementing one campaign

            / $100 dollars you gain from selling one additional policy

               4.66 policies’ to sell per campaign to get your ROI

 Now for those of you I lost in the second math section let me make this clear. For Alternative Insurance Marketing Solutions to set up, write the copy, and implement one campaign it will cost you $466 dollars. For you to get your ROI on this investment you will have to sell 5 additional policies. Now it’s not looking like a bad deal. Especially if you see the $2,600 additional revenue you could have made from implementing one campaign.

Q: How much additional commission will you make if you run one X/Sell campaign in your back end of your AR or FF?

A: $2,600 dollars.

Q: So how many policies would you have to sell to make your ROI on purchasing Alternative Insurance Marketing Solutions services?

A: 5 policies per campaign ran.

Q: So why would you want to spend more money on Alternative Insurance Marketing Solutions services to use the back end of you already expensive system? 

A: Because you are essentially losing the opportunity to make more money. By not investing in a tool you have already put a lot of money in. By not using it you are losing potential earnings.

●      Implement campaigns quickly and efficiently.

●      None of your time or staffs time is wasted on learning a new system.

●      Faster ROI.

●      Maximizing utilization of your AR and FF system.