Think Pinterest and insurance don’t go together? Think again!
For those of you who do not know about Pinterest it is an image driving social networking site. All of the images are links. The idea is that if you like an image or want to remember the idea/site you pin it to your digital cork board. Others can follow your pins and share with their friends through their digital cork board and a network of sharing is created. Pinterest is mostly used by women some of its most popular pins tend to be recipes, fashion, and arts and crafts. So how can you use this site to promote your insurance agency? Try running a Pinterest Campaign
- Car insurance example: British insurance company runs a Pinterest campaign highlighting the danger of driving in ridiculously high heels. http://pinterest.com/confuseddotcom/driving-in-heels-competition/ The idea is if you want to win a pair of free butterfly twists high heels from confused.com then you post a picture of the highest pair of high heels you have worn while driving. Now to do this you do have to give some information to the insurance agent so they are collecting prospects.
- Car insurance. Every person who gives your company basic information and uploads a picture of their car gets $10 free gas card.
- Home insurance. Every person who gives your company basic info (name, email, zip code) uploads a picture of a dream remodel for one room in the home. And one winner gets $500 towards home improvements.
- B2B insurance. Every company that gives you basic info (name, email, and phone) and uploads a picture of their store front is entered to win a lunch for the entire staff on you.
I think you get the idea. Remember you want to collect info you can use but also have a visual eye catching images that will be shared and liked by everyone that sees it. Other ideas are just posting beautiful pictures related to your insurance niche and have it link back to a landing page featuring that image and of course a form to fill out, to collect more information.
Think outside the box. What are some of your ideas on how to mix visual based Pinterest and insurance?
We always plan our life to make everything in proper order for a better life style. But we never know the future, no one can guaranty about his/her planning. However in certain cases like the providing the monetary support can be properly planned such as the support of life insurance.