During the Facebook conference last week in La Pine OR, I heard one question a lot.
What do we post on our Facebook Page?
The question is a good one and it might be easier to answer then you think.
It can be easier to talk to your customers on Facebook if you think about whom you are talking to, what you are trying to get crossed to them and why you are posting on Facebook to begin with.
Who are you talking to?
Customers, fans, people who like your company, and other business that do business with you.
What are you communicating with your customers?
You want to give the people who “Like” your business great information about your business, your industry, and how it pertains to them.
Why are you communicating with them on Facebook?
You want to make a connection with your customers. This can be anything from sharing a birthday party at the office to sharing customers’ testimonials. The more your customers see what a great business you are the more they will want to do business with you.
Still not sure what to post? Ask yourself this question, what knowledge do I have that my customers do not? This can be something as simple as why your product might cost more due to the quality goods you use, to the correct way to plant a tulip blub. In the end the more you share with your audience the more they will listen.
Other ideas to post on Facebook
· Post pictures of your merchandise or service
· Offer discounts for services or products
· Create contest to benefit the community
· Support a community event
· Post all donations to the community
· Post employees and yourself doing things in the office or in the community
Try to make all of your social media post simple and public, Intel showcases this by making all of their social media post with this idea in mind, which reads, in part: “Talk to your readers like you would talk to real people in professional situations.” It just makes good sense.
Good luck posting.
I would also like to say thank you to everyone who came to the Facebook Conference in La Pine last week. I had a great time and next time we will try to have a better internet connection.