Images are important to use on Facebook. A image can say a thousand words and if put with a strong message can create positive Facebook engagement. In studies on what people look at the most on a Facebook page the Page Wall always wins. This is where you post content and updates to your customers. Using images can help make your business posts more visible on your customer News Feed as well. This does not mean every post has to have an image, but it is a good idea. You can always test this theory yourself by posting a message with an image and see how many people see it verse a similar message without an image. If you are looking for some more information on what people spend the most time looking at on a Facebook Business Page then check out this blog on EyeTracking or use EyeTrackShopfor yourself and see where your Page gets the most looks.  

Facebook is social so making it easy for your customers to be social is a must. One way to get some good social engagement is to ask questions to your customers. There are a few different survey tools out there for Facebook, but the easiest to use is right in your Status Bar. On your status bar click Event,Milestone + and select Question. Here you can create a simple question for your audience to respond too. Keep the questions simple and short. Also try having the question associated with an earlier Facebook Post to draw more attention and to see better replies.

Having good content is important with everything you put on the web, and it is just as important when posting to Facebook. You want to post material that is for your audience. Make your content to the point with a timely message. For more information on how to connect with your Customers on Facebook see my last blog here.

This is an important one. Make sure to have a Facebook gadget to “like” or “share” your content from your blog or website. If you do not make it easy to share your businesses content then people will not share it. You want to make it as easy as possible to share what you are saying on social media.

I have started using the side bar gadget and have seen great results. Here is a gadget for WordPress that works just as well. If you are not a WordPress user then I would suggest Googling social media vertical gadget for (your website provider). This will take some time to make it just right, but hang in there because the results will be worth all the trouble. 

Now that you are an active business on Facebook and your customers are starting to communicate with you on Facebook, remember to stay social. If someone asks a question about a post remember to answer them. If you get a lot of comments or views on a post follow it up with a similar and relevant post. Show how your company is part of your community, and why it is important to buy from you. 

Remember just because you are an active business on Facebook does not mean everyone sees everything your business does. Make sure to spread the word not just on social media but using traditional media as well. Send out monthly newsletter, event postcards, post ads in the paper and other media locations. Social media is just a part of the whole picture when it comes to letting your customer connect with your business.