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| Facebook Home Cover Feed |
Facebook has done it again. Come out with a new update, but this time it is exclusively focused on the Facebook Home. Facebook Home is a new application which turns the main page of your smart phone into the Facebook news feed. It constantly and seamlessly updates with Facebook posts and messages as soon as you turn on your phone. Facebook is hoping this new app will encourage users to be more connected than ever to the Social Platform.
mobile user. Lately we have seen Facebook help marketers reach the mobile user with their ads. This new app will bring Facebook into the forefront on your phone. The new software is called
How Does Facebook Home Affect My Marketing?
Currently ads are not being show on the Facebook’s Home Screen. I feel this is one reason Facebook has been testing In Page Post Advertising. Instead of having your ad pop up on the side bar it is seen as a post on the wall of your target market. Although Facebook Home is currently not showing ads, I believe you will start to see your ads on the mobile devices but as a page post instead of a classic ad.
So that means you need to know how to correctly post to be seen on Facebook Home. The Facebook Home News Feed will be taken up mostly by pictures. With each news feed post scrolling on the screen like a slide show. This means as marketers it is even more important to use pictures on your posts. (USE PICTURES ON YOUR POSTS!)
Krishna Subramanian, the chief marketing officer at Velti, stated that even without showing ads on the mobile cover feed, Facebook Home could be a profitable tool. He is right of course. Even if we cannot show our ads on Facebook Home, the mobile device is collecting valuable data about each user which can then be used to more effectively market on the desk top version of Facebook.
One way to get your foot in the door is to get Facebook likes off of mobile devices now. It is easy to do and you will see results immediately. To learn more about growing your mobile user “Likes” check out my last blog post for step by step instructions.
When Can I Have Facebook Home On My Phone?
Facebook Home will be available for download from Google’s app store, on April 12th. It will be available for four popular Samsung and HTC smart phone models. I would like to have this app myself to truly understand how my message is reaching my audience.
What do you think about the New Facebook Home for Mobile Devices? How will it affect your Facebook Marketing Strategy?