A new year means new trends in social media and content marketing! At AIMS, Our goal for the New Year is to stay on top of the latest developments so that we may better serve our clients and help them to grow their online followings.

How do we intend to do this? By keeping up on industry news, notes and insider information.  We hope to see you throughout the year at various conferences and events!

Check out our New Year’s resolutions:

1. Start using Google Analytics  

 

SEO is constantly evolving, and today, it is much more than just implementing a few keywords and crafting an effective title and meta-tags.  Google wants more, and we want to give it to them and in turn, give it to you. 

Google Analytics will help us to better analyze who is viewing your page, and how they got there.
 

2. Keeping up on Social Media 

 

It seems like most every day we are reading some new article or another about how the “free ride” is over for social media marketing. We don’t think that is entirely true, but we are very interested in learning more about paid campaigns and how to best implement them. Look for us to take a step forward in 2014 into the worlds of Google AdWords and Bing Ads.

3. Create new content on a regular basis 

 

At the end of the day, it all comes down to content. We want to continue to create fresh new content to help drive viewers to your websites. More content will help with numbers 1 and 2, and will help us get a better idea of what is working and what isn’t.