Content Calendars: Plan to Brand

We know that fresh content is important in driving consumers to a website. With the recent uptick in content marketing however, we are seeing fewer and fewer quality posts. You really can’t log into Twitter or Facebook without running into some infograph or another.

Flooding the web with content might get you page views, but is it really generating leads for your business?

As a business owner, you are the one who knows what your clients are looking for. Which is why we want your input as we plan out your content marketing schedules for the year.

Content calendars allow us to plan around key events in your industry and tailor content to fit current events. If you see a gap in your content plan, we can easily rearrange the schedule to fit the needs of your business. The further ahead we plan the more consistent we are in our postings.

Here is a sample calendar we have made for some of our current clients:

Our goal is to help you build a brand, and that brand relies on a constant stream of digital content. We want the content we produce to represent you and the image you are trying to project for your business.

Blogging is fun; it’s informal and it is one of the best ways to connect with potential customers. So tell us, how do you want to connect? What would you like to see more of? Or conversely, less of? Would you like to see more current event blogs? Safety tips? Commercial lines?

At AIMS we are here to work for you. Contact us and let us know what you would like to see done in 2014 to help build your brand. We will be happy to build a custom content calendar for your business!