As an insurance agent, it is important to ingratiate yourself as a member of the local community. One of the best ways to do that is by supporting charitable organizations that serve local families, pets, and/or schools. Whatever the cause, a little good will can go a long ways.
The savvy insurance agent already has a strong online representation. You run your own Twitter account, Facebook, and Google+; you may even have your own blog. And while that’s all good, if you spend all your time peddling products and services, you’re really missing out on making a stronger connection with your followers.
Several of our clients are involved with local foundations that directly serve their communities. We find that post engagement increases when we share photos from events they attend and when we link to the organizations’ websites or Facebook pages.
It really does help to humanize our clients when we can show them actively participating in community events. And if you’re one of those savvy insurance agents we mentioned above, you will use your platform to promote a good cause.
Most likely, you are already involved with one or more local charities, so why not help them, and help yourself. The next time you find yourself at one of their events, take pictures and share them online (with permission from organizers, of course); you can post links to sign up sheets or volunteer opportunities. It doesn’t matter so much how you do it, just so long as you do.
For example, we here at Actively Implementing Marketing Solutions are big fans of Rotary International. As a teenager, Cheri was able to spend a year abroad in Istanbul, Turkey thanks to their generosity and support. In turn, we promote their causes and are more likely to share their updates on our social media pages.
There are of course other causes and organizations that we support, and we are open to promoting them as well. No matter which groups you support, it will never hurt your reputation to share your involvement in their activities; in fact, it can only serve to help you. So get out there and start promoting your cause today!