As a small business owner, you know the importance of connecting with your customers – it’s what So what are you doing to connect with yours?
helps you reel in the new and keep the old.
Ask any teenager and they will tell you social media is the wave of the future. It’s something most of you already know, but just as important as knowing is making use of that information.
Building a brand is no easy feat, but social media can help.
Why Social Media Marketing?
It’s all about reach. Check out the stats:
Social media serves to connect you with millions of potential clients on a variety of platforms in various ways.
One of the beautiful things about social media is that its users aren’t stationary; you’re not waiting for them to come home and check their email — we live in a mobile world, and lucky for you, social media does too. In 2013 alone, 751 million users accessed Facebook from over 7,000 different devices. Talk about reach!
Have A Plan
Of course, just registering your business on Google+ or Twitter won’t guarantee an influx of new clients or sales. You have to have a plan, and you have to be committed.
If you are planning on doing the social media for your company, and don’t plan on employing a full time social media specialist, we recommend starting small. It is better to focus your energies on one or two platforms, than overextending yourself and not providing enough quality content for your followers. Facebook has the most reach and is great for engaging with clients, both current and potential.
At AIMS, we want to help you get connected. Contact us for more information on developing a social media strategy for your small business!
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