I have these sales statistics hanging on my wall right above my computer and every time I think I have lost a prospect I look at it and contact them one more time. Why because in my experence it is right! Don’t give up just because you sent out one postcard and did not get a great response. Keep marketing and continue to connect with your target market.

48% of sales people never follow up with a prospect

25% of sales people make a second contact and stop

12% of sales people only make three contacts and stop

Only 10% of sales people make more than three contacts 

 

2% of sales are made on the first contact 

3% of sales are made on the second contact

5% of sales are made on the third contact

10% of sales are made on the fourth contact

80% of sales are made on the fifth to twelfth contact