No one likes a scammer. Be the one to rescue your prospects from them.
Hey Hey Hey come over here we will give you a good price.
Having scammers in your industry can be a benefit for your business. We would all like to think that people are honest and genuine, but when you have been burned in the past, who will you turn to?
Story Time
As some of you know I am currently moving. This means I am looking for a house to rent in a new town. I went to Craigslist and a few real estate websites to get a list of homes to visit. Well after looking at some homes from Craigslist my boyfriend and I really thought we found our perfect new home. We were so excited we told family and friends all about the rental. After a few sketchy conversations with the “home owner” through text and Skype we were bummed to find out this guy was a scammer. He was trying to get us to send money to him for keys. The guy didn’t even know are full names. We ended up reporting him to the local authorities as well as flagging him on Craigslist.
What does this story have to do with your business? Well I will tell you. While we were in our new town to look for homes we met with one local real estate agent, Joe. Joeshowed us a house and was kind and honest. After we came home and dealt with the loss of the rental we wanted due to the scammer. The first person I called was Joe. Not only do I feel like I cannot trust homes I see on Craigslist, but I want someone in my corner that has my true interest at heart. Even if there is a better deal out there at this point in time Joe has earned my business. I sure hope he asks for a testimonial from us after we find a place to live, because I will willingly give one.
So now you can look at it from your customer’s perspective. What if they got a bad insurance quote online and were not covered in a fender bender? What if they were ignored or even forgot about by their last insurance agent. What if the last time they bought an expensive product they found out later it did not work?
Be the hero in you industry. Even though there are other ways for people to go about getting the same product sometimes it means more to have a professional help them to make the right decisions in the process.