Is Your Content Worth Reading?

We believe in content marketing, in fact, we preach its importance. But just because you create it, doesn’t mean that it is worth reading. Content Marketing is dependent on creating a following. If you can’t get people to read your blog posts, you can’t convert them to hits on your website.

So how do you create content worth reading? Here are a few tips from the AIMS teams:

Don’t just regurgitate another author’s work – add your own spin.

Now, there is nothing wrong with taking inspiration from outside sources (so long as you cite it properly and/or contact the original author for their permission to use said materials). But if you fail to add your own spin, what is stopping the reader from skipping out on your article to read the original?

Write with purpose.

Know your angle; if you have an agenda, make it clear from the get go. Getting on the same page with your readers early will keep them engaged throughout.

Don’t get too wordy.

We know that you want to follow general SEO practices so that your article will get found in the first place, but remember, there is such a thing as too much content. Truth is, most people just scan blog posts, searching for the tastiest tid-bits. Make it too long and you are bound to scare them away. We recommend that you keep your blog posts in the 300-500 words range.

Write to be read.
If we’ve said it once, we’ll say it again – cut out the jargon. Too much industry speak is a turn off. You should be writing for the everyman. Most likely, you will are trying to attract potential clients; the type of people who aren’t necessarily up on your lingo. Too many technical terms can make your writing too formal, exclusive even. So avoid the pitfalls of jargon-speak.