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The New Facebook Business Manager Tool and How to use it

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The next wave in Facebook marketing is here, and as a company that manages multiple accounts, we’re pretty darn excited about it. The new Facebook Manager Tool not only allows us to now manage pages, ad accounts and payment in one place, but it also allows the administrator to assign roles and monitor oversight.

How does it work?

To get started, just head on over to business.facebook.com and sign up.

As the page admin, you are in control of the account, which give you the power to not only modify or delete the account, but also to assign roles within the campaign.

The best part? You can now add business admins and employees to the account without being their friend on Facebook. This is important to a company like us here at AIMS because, as we stated above, we work with a lot of different companies, and that means we aren’t always connected directly to the employees. But now, so long as we have our contact person’s email address we can add them to the account, while also limiting their involvement to what we deem is necessary.

Another nice feature of the new Facebook Manager Tool is that we are now able to easily reassign roles and/or remove people from an account at any given time. So if you don’t like the way something is being done or your page is being managed, you can switch it up with little to no issue.

Everything in its place.

Even if you don’t use the new Facebook Business Manager Tool to manage multiple accounts, you’ll find it just as useful as we do. Instead of creating a brand new business page with multiple logins, you can now use your personal information to login and create an account. But don’t worry – none of your personal information will be available on the business page, it is solely used as a means of easing your access to all of your accounts.

 Go explore!

We won’t pretend we know everything there is to know about the new Business Manger Tool – it just came out! But we hope this bit of information will help you get started. Check out the Introduction to Business Manager page from Facebook for more info.

Photo – © boygostockphoto – Fotolia.com

Are These Emails Automated or Real?

Are These Emails Automated or Real?

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Marketing automation tools are awesome. If you use them right, they can really help you connect with your clients on another level. The problem is that not everyone out there is using their tools the way they was meant to be used. Some people are still slapping the old “Dear Valued Customer” on their emails or inserting sales pitches directly into the subject line. From our experience, nothing turns a potential client off more than in your face marketing and generic content.

Today we want to talk to you about making your emails more personable, and thus more likely to be read.

Merge Fields

First of all, let’s all get on the same page and start using merge fields. Many of the marketing automation software out there even makes this easy for you – If you are an Ontraport/Agency Revolution user for example, all you have to do after logging into your DIO and opening up a new email is to scroll on down to the “Mail Merge” section where you can pick out which contact information you would like to use to address your clients. ALWAYS personalize your emails.

Write Original Content

This should be a given, but jeez, have you seen some of the form emails that go around out there? You start in reading the first sentence and have already clicked “delete” before you even get half way through. And if you do that, then you can bet your customers do to.

So when you start working on your next date sequence or step sequence, try to work in some fresh content. Instead of “Dear Sir, It has come to our attention that you are underinsured for your auto insurance…” try something more along the lines of “Dear [First Name], We’ve just finished reviewing your [Type of Insurance] insurance policy for the year and thought we’d let you know…”

The key here is that it doesn’t have to be so formal and stuffy, it can be personable and even friendly. Instead of a computer telling someone something, your emails should sound like a human being actually wrote them. That means you can use a conversational tone.

Try using emails you have sent in the past or even have a professional writer help you create your automated email responses. I find some of the best emails are easy to read and tend to be short and to the point.

Watch Your Subject Lines

We’ve already alluded to it, but don’t put your sales pitch directly into your subject line. Just don’t.

Speaking of Sequences…

Speaking of date and step sequences, let’s just take a moment to remember that no one likes hearing their phone ding at 3 o’clock in the morning. When you are sending out an automated email be sure that your are sending it out during working hours. We all know you’re not really thinking about my auto insurance in the middle of the night.

 

 

 

 

Photo – © dacianlogan – Fotolia.com

Book Review: Rework

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Here at AIMS we’re always looking for new ways to get ahead, so when we heard that Rework was a book we just HAD to read, we made our way down to our local public libraries and got on it (that’s right, the good ol’ library for these girls).

Written by Jason Fried and David Heinemeier Hansson, Rework isn’t a get rich quick book, and it won’t offer you the same old advice you’ve heard time and again in the business world; in fact, the advice offered in Rework is almost entirely counterintuitive to traditional business models. And you know what? We dig it.

Rework advocates independent thought, autonomy and staying small. In a world that just wants you to grow, grow, grow; this book wants you to be happy with what you’ve got, at your current size. After all, the bigger you get, the more magnified your mistakes and the more scrutinized your flaws become.

The authors expound on their experience with the company they co-founded, 37signals (now BaseCamp), and riff on the importance of being really good at one or two things instead of mediocre at a bunch – which we 100% agree with. There will always be that temptation to do more, to provide more services, to make more money; what Rework does best is force you question whether or not that is really in the best interest of your business.

No doubt, every business wants to grow – we know we want to – but after reading Rework, we know that we have to grow on our terms. We can’t just say yes to everyone, and we can’t just give in when someone questions our practices or strategies. We have to stand by what we do and we have to produce a product that is worth paying for. Why half ass additional services when what we provide now is more than adequate for the clientele we market ourselves to?

If you’re a small business owner, you need to read Rework. Maybe you won’t agree with everything they say, but at the very least it will open your mind to new possibilities for growing (or not growing) your business. And hey, it might even give you ideas about having a life outside of work.

 

You can find Rework on Amazon or at your local library!

 

Image courtesy https://37signals.com/rework/