Google Analytics for iOS App now Available

Google Analytics is one of the industry’s top tools for tracking traffic on your website, and until recently there was not an app available to be able to use it on your iPad or iPhone. But the times they are a changin’ and you can now download the Google Analytics app from the App Store.

This is great news for the Apple users out there! Just like the Android App before it, the iOS version allows for real-time tracking of visitors to your company’s website, and all from the comfort of your iPhone, iPad or iPod Touch.

So why should you use Google Analytics? Here are three reasons:

Get to know your audience.

Analytics allow you to get to know your audience. Who is visiting your site? Where are they located? How long are they staying? Which platforms are they using to access your site? Knowing the answers to these questions will allow you to adjust your strategy to better cater to your clientele.

How are visitors finding your page?

As we’ve already stated, analytics not only track who is visiting your page, but also where they are coming from. Do you send out a lot email blasts? This tool will help you determine whether or not that strategy is working. Or maybe you have gone the paid route and advertise on Google, Yahoo or Bing. Google Analytics will help you determine just how effective these campaigns really are by tracking the influx of traffic to your site.

What works on your site?

So now that the audience is there, what are they doing? Analytics will help you figure out what works on your site and what doesn’t by monitoring each page’s interaction with users.

So what are you waiting for? Go get that app!

 

 

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