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Insurance Blogging: Why Words Matter

Insurance Blogging: Why Words Matter

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Here at AIMS we like to keep up with the industry, so we read a lot of blogs. Some of our favorites are Search Engine Watch, Good Copy, Bad Copy, and more recently Boost Blog Traffic. We really do believe that there are a lot of good ideas out there in the blogosphere, and it is only wise to keep up.

Recently we came across a blog post from Boost Blog Traffic that listed 317 Power Words The Will Instantly Make You A Better Writer and it got us thinking: What are some of the best words to use when writing an insurance blog? And no, this isn’t about SEO, it is about engaging your readers. So let’s get this going and give you our list of the best insurance blogging words.

Get them EXCITED!

Here are 10 words to get your readers excited about something (a special offer maybe?):

  • Amazing
  • Astonishing
  • Astounding
  • Exciting
  • Hope
  • Magical
  • Opportunity
  • Stunning
  • Savvy
  • Wonderful

Scare them a little.

Need to induce a little fear? Try these words:

  • Crippling
  • Destroy
  • Devastating
  • Disaster
  • Dupe
  • Eradicate
  • Expel
  • Frightening
  • Horrific
  • Loss
  • Risk

Entice them.

Everyone likes a good deal, right? Especially after they’ve gotten a little scare put into them. Help your readers along and close the deal with these words:

  • Best
  • Discount
  • Extra
  • FREE (*That one really reels them in)
  • Inclusive
  • More
  • Prize
  • Profit
  • Save
  • Special


Remember, we write to evoke empathy. Connecting with your readers is important. With so many blogs out there, and so many different writers and styles, you need to really hit on your readers emotions – in other words, your blogs need to register. Power words are a great place to start!

So get out there and spice up your writing! And hey, check out the other great industry blogs out there for more ideas on improving your writing.


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