Tap into your inner photographer!

Social media marketing has evolved significantly over the past few years, and staying up-to-date on what works and what doesn’t work (as well) is what will make your company stand out from the masses marketing online. That’s what AIMS is here for, to help you stay in touch with these effective trends and tools so you always look your best.

One of the simplest yet sometime overlooked ways to sharpen up your social media effectiveness, is photography. How much are you leveraging photos to market your company or services? As humans, we connect emotionally to images more than text. In fact 65-85 percent of people describe themselves as visual learners according to Trend Reports, meaning they make decisions, formulate thoughts, and take action quicker when prompted by images.

So how can you apply pictures to your social media page? Keep reading!

Keep it Professional

Photos should look different from the types of photos you would post on your personal page.
Anything you wouldn’t show directly to a customer, shouldn’t qualify for you page.
If you have to question its appropriateness, then probably don’t post it.

Keep it Relevant

Photos are an extension of your brand, not your personal life.
Basic photo editing goes a long way, highlighting the subject you are showcasing.
Be creative with different filters and looks, but pictures should always represent your brand.

Keep it Shareable

Take photos that others will want to share with their connections, giving you a broader reach.
People will share photos that is interesting and worthwhile, for example photos of an event.
Notify organizations your photos are associated with that you have posted. Tagging them in your post is a great way to do this

Keep it Local

Show members of your organization interacting with your city in a meaningful or fun way.
Pride yourself in your location and community you serve through visual means.
Don’t just take pictures of local landmarks; tie this opportunity into your business.

Keep it Real

While keeping it professional, know the purpose is to show your business’ human side.
Avoid as much as possible using stock photos, or imagery from your website or advertising.
Show less formal side of your business and staff better connecting with real people (your customer).

Keep it Fresh

Put new photos up often since people are not likely to revisit an old picture.
The more consistent you are in uploading new photos the greater the chance supporters will share your content.
A wide variety of photos increases that visitors will find something interesting about your page.

What creative photographs could you post to represent your business? What other value do you see in making your business “come to life” through posting photos? Contact AIMS today to discuss your social media posts and brainstorm with us on how to put your brand-image in focus!