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Showers of April Blog Ideas

Showers of April Blog Ideas

calendar 2014 april

April is here and that means we want to shower you with a month’s worth of ideas for your insurance blog!

Before we even start coming up with ideas for blogs each month, out first step is to open up a calendar with all the holidays listed on it. That way we can tailor our coverage to answer the questions your clients are most likely ask this month.

There are a lot of options for writing topics in April. You’ve got World Health Day, Tax Day, Easter, Passover, Earth Day and Arbor Day. But you don’t have to write something holiday related, you could also write about the changing of the seasons and how that affects your home prep this spring. You can write about driving on wet roads, or tips for riding your motorcycle on a windy day; you can even write about watching out for potholes!

The important thing here is to be creative. Look at each holiday or event as an opportunity to spread the word about staying safe or protecting yourself. Remember, your viewers have to come to your blog for handy information that might not otherwise have gotten. You don’t need to pump out tired marketing clichés or in your face sales tactics, you just need to put out a quality product that makes people stop and say, “Hey, they really know their stuff.”

So without further ado, here are a few April blog ideas from Actively Implementing Marketing Solutions:

April Insurance Blog Ideas

  • World Health Day Health Insurance Update Blog (The Obamacare deadline is here!)
  • Easter/Passover Social Host Liability Blog
  • Tax Day Reminder Blog/Insurance Write-Offs
  • Arbor Day Landscape Contractors Blog
  • Earth Day General Liability Blog for Homeowners Having Work Done on the House/Yard
  • Driving in Wet/Windy Weather
  • Riding a Motorcycle in the Wind/Rain
  • Dewinterizing a Home/Boat/Classic Car/RV
  • Spring Cleaning Tips/Tricks
  • Teen Driver Education
  • Blowing Out a Sprinkler System
  • Spring Kids Sports Safety

Happy writings!


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Photo – © visualhunter – Fotolia.com

How To Choose A Blog Image

Film - multimediale

There are a lot of ways to draw viewers to your blog: You can write a catchy headline or tweet something witty; you can write about current events or a hot button topic. One of our favorite methods however is to include an eye catching photo that is both relevant to the subject and visibly appealing.

Today’s society is heavily invested in aesthetics. If we see something we like, we’ll click on it, that’s why so many of those “Amazing Photos” and “Funny Athlete Pictures” Twitter handles and websites are so popular.

So how do you go about choosing an image for your blog? We’ve got some tips:

Actively Implementing Marketing Solutions 4 Tips for Choosing a Blog Image

Choose an image that matches your theme.

This is a blog that is all about images and how to choose them, so we chose an image that featured a series of scrolling images. Each of the images in the photo above is bright, cheery and clear. We’re hoping this blog is as well.

Is it eye catching?

When you are scrolling through images don’t just choose the first photo that matches your theme. Instead, spend some quality time searching for a picture that piques your interest, one that would make you stop and read the attached article.

If we’ve said it one, we’ll say it a thousand times over again: If you are writing (or in this case viewing) something that doesn’t interest you, it won’t interest your readers.

Choose an image that appeals to your clientele base.

We tend to represent clients in niche industries, and we market our blogs for the readers most likely to be interested in said industry. That isn’t to say we don’t welcome other viewers, but we know our clients and we cater to their needs, just as you should be catering to the needs of yours.

Use only royalty free images.

Check out this blog post for more information on that topic.



Photo – © stillkost – Fotolia.com