There are a lot of ways to draw viewers to your blog: You can write a catchy headline or tweet something witty; you can write about current events or a hot button topic. One of our favorite methods however is to include an eye catching photo that is both relevant to the subject and visibly appealing.

Today’s society is heavily invested in aesthetics. If we see something we like, we’ll click on it, that’s why so many of those “Amazing Photos” and “Funny Athlete Pictures” Twitter handles and websites are so popular.

So how do you go about choosing an image for your blog? We’ve got some tips:

Actively Implementing Marketing Solutions 4 Tips for Choosing a Blog Image

Choose an image that matches your theme.

This is a blog that is all about images and how to choose them, so we chose an image that featured a series of scrolling images. Each of the images in the photo above is bright, cheery and clear. We’re hoping this blog is as well.

Is it eye catching?

When you are scrolling through images don’t just choose the first photo that matches your theme. Instead, spend some quality time searching for a picture that piques your interest, one that would make you stop and read the attached article.

If we’ve said it one, we’ll say it a thousand times over again: If you are writing (or in this case viewing) something that doesn’t interest you, it won’t interest your readers.

Choose an image that appeals to your clientele base.

We tend to represent clients in niche industries, and we market our blogs for the readers most likely to be interested in said industry. That isn’t to say we don’t welcome other viewers, but we know our clients and we cater to their needs, just as you should be catering to the needs of yours.

Use only royalty free images.

Check out this blog post for more information on that topic.

 

 

Photo – © stillkost – Fotolia.com