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They’re baaaack! The Importance of Long Tail Keywords

They’re baaaack!

The Importance of Long Tail Keywords

search engine optimization

SEO is ever changing, ever evolving, but sometimes what goes around comes back around. Which is why we are now seeing the reemergence of the long tail keyword as a common SEO practice.

How are long tail keywords different from a normal keyword? For starters, they are longer and more specific, which makes them perfect for those of you looking to optimize your website to generate more local traffic. Think about it: There are MILLIONS of ‘Insurance’ websites out there, but not nearly as many ‘Auto Insurance Oregon’ and even fewer ‘Teen Auto Insurance Portland’.

Of course, you don’t want to get too specific with your long tail keywords or else nobody is going to find their way to your site. For the insurance agents out there that make up the majority of our clientele here at AIMS, we recommend that when updating your business insurance pages you optimize at the state level. That means if you are located in Pennsylvania all of your commercial auto insurance page is headed with ‘Pennsylvania Commercial Auto Insurance’ and the content itself should be populated with 3-5 of the same long tail keyword.

Personal insurance pages however should be more location specific, so ‘Philadelphia Life Insurance’ instead of ‘Pennsylvania Life Insurance’. The best way to look at it is that there are more individuals than businesses, so you need to be even more specific when trying to draw in one of the many individuals out there. Businesses on the other hand are more likely to shop around, so even if you are located in Philadelphia, a Pittsburgh business may be just as willing to insure with you so long as your rates are competitive.

Remember, SEO is just one part of your search engine ranking. To get higher up on Google search results list you must also produce quality, fresh content on a regular basis and have a user-friendly design.

Good luck!


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