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Forget the Weather Report, What is the TRAFFIC Report??

Forget the Weather Report, What is the TRAFFIC Report??


Once upon a time, a website traffic report consisted of only a few main sources of measurement. Fast-forward to now, and see that traffic reports have so many measurement facets it can be overwhelming to decipher what is what, and quite frankly put you in a data-coma! Let AIMS help explain the different kinds of website traffic and put you on your way to understanding where you’re getting the most return from your website.

  • Organic –

This part of your report will tell you which keywords are driving the most traffic to your website through unpaid search engine listings such as a Google.com search. It can also tell you which articles are driving the most organic traffic, that is, traffic that you’re not paying for.

  • Paid –

When choosing to purchase for clicks from search engines, this number lets you know how much bang you’re getting for your buck! As you get better at SEO (search engine optimization), you can even remove this section from the report!

  • Direct –

Direct comes from visitors who typed the URL directly into their browser. It can also be a measurement of visitors who clicked on links that do not have tracking variables that google recognizes such as PDF or Word documents, bookmark/favorites, or untagged links within email.

  • Email –

Email can be a leading driver of traffic, especially if you send it daily. You can see how many clicks you are getting on each email and every link in your email campaigns by using UTM Codes.

  • Social (Twitter & Facebook) –

Facebook Insights are built right into the dashboard of every page, and Twitter Ads offers an analytics dashboard as well. Google Analytics does have traffic insights through a social report; however Facebook additionally offers information on how your content is being consumed.

  • Non-Social Referrals –

Visits that came to your site from sources outside of a search engine are considered referrals. Often referrals come from PR tactics or partnerships with other websites and should be tracked separately so you know if it’s paying off.

If you’re looking to get more out of your online traffic and drive leads like never before contact AIMS today for more information on how we can partner together to do more working smarter, not harder!